Everyone is a brand. No matter what you do for a living, you have a unique identity, a voice, a set of beliefs, a message, and an audience. …

Does SKAGs ring any bells? Yes, SKAGs- are the terms Genz uses to refer to single keyword ad groups these days. (Let’s leave it to Millennials to give it an appropriate trendy name for optimising ad group campaigns.) Lately, SKAG Google Ads are in the wind again as the PPC…

Are you a know-it-all about Digital marketing? Time to re-think that. Digital marketing is a vast field, and people spend years getting well-versed in it. Reading and understanding digital marketing fundamentals is crucial and stage one towards entering into the digital space. A thorough familiarity with the 5Ds of digital…

Digital marketing strategies for SAAS companies or Software as a Service company is quite a tedious and novel endeavor compared to B2B marketing strategies. While planning for SAAS industries, marketers must ensure that common marketing strategies for other sectors won’t be effective in this area. This guide will help you…

As the world becomes more digital, online marketers seek proven marketing strategies to increase their visibility and expand their clientele. One of the most significant obstacles you have as a company owner working with an agency or as a digital marketer needing additional bandwidth is standing out in this competitive…

Google Ads Performance Max or Performance Max campaigns is a goal-based campaign type, allowing marketers to access and manage their entire Google Ads inventory from one single campaign dashboard. …

Everyone enjoys notoriety while sharing their point of view with the general public. Creating short-form videos about various topics of content on video-sharing apps allows creators to reach out to their audience in an interactive way. If you are among those who are already a part of this industry or…

Being a Marketer working for clients or on in-house projects, you always look to reach out to your potential consumers to generate leads and give recognizable results to reach your targeted goals. Marketers prefer using Email marketing among their core marketing practices to generate leads for the business. …

The FIFA World Cup attracts many’s interests, especially in the Middle East and North Africa region. …