The NFT industry is one of the quickest-growing eCommerce industries, and it has enormous potential to continue growing even further. Imagine an online eCommerce site where all items are bought and sold like in-game items. …

Non-Fungible Tokens (NFTs) are becoming increasingly popular among multiple brands. So, what are NFTs? These are unique digital assets with value depending on their use case, unlike fungible tokens, with an expected value. Non-Fungible Tokens are the future of digital branding. Brands that create NFTs can develop more sustainable customer…

Geo-Fencing marketing is an effective technique for bringing more local clients by targeting the audiences with precision strategies. Recently, there has been a more than 60 percent rise in sponsored social media spending, which has resulted in a deluge of promotional messages received by customers from the respective marketers. This…

Pay per click, widely known as PPC, plays a significant role in generating traffic and converting visitors into paying customers. With more and more businesses spending on PPC to improve their sales figure, the competition has become significantly tougher. …

If you’re familiar with the recent buzz about Metaverse or cryptocurrency, you must have come across the term Web 3.0. Considered to be the future of the internet, Web 3.0 is the new buzzword the world seems to have gone crazy about. So what is this Web 3.0, and why…

Unless you’ve been entirely off the grid, you must have heard of Metaverse and Facebook’s recent announcement of changing its company name to META. The world, and our lifestyle as a whole, are expected to witness a paradigm shift due to the introduction of new digital technologies. …

2022 is around the corner and looking at the news circling; it will surely be an important year for Google. To be specific, Google algorithms. We’ve been hearing about many updates the tech giant is planning to roll out in 2022, which has already piqued our interest. So if you’re…

Do you post regular content but still don’t have a high dwelling time? Do your visitors bounce back in a few seconds? Well, then that’s a clear sign of a high bounce rate! Bounce rate in digital marketing is the standard of measuring how much an audience is engaging with…

The mark of good, SEO-friendly content is that it should be meant for the users looking for answers to their queries and not for algorithms. The goal is to ensure that it’s written targeting the audience and builds a connection with the readers rather than making them feel disconnected and…