What Is Google Analytics 4?

What Are The New Updates In Google Analytics 4?

The new and advanced Google Analytics 4 (GA4) uses a comparatively new and advanced data collection and structure. The main focus in Google Analytics 4 revolves around users and user interaction, and in the updated version, everything is based on user interaction and events rather than sessions. An events-based model means that all the processes are designed according to user exchange as an isolated occurrence.

What Are The Features Of Google Analytics 4?

The new and upgraded Google Analytics 4 allows marketers to edit and refine the event tracking system in their analytics panel without editing their on-site codes. Google Analytics 4 also helps with data imports of data from non-website sources all in one place.

Should You Shift To Google Analytics 4?

After understanding what is Google Analytics 4? What are the features of Google Analytics 4? The next big question Should you shift to Google Analytics 4, and is this the right time to change to GA4? The answer is yes. For starters, you can set a GA4 parallel to Universal Analytics because, though you haven’t planned on using it straight away, collecting data and amplifying your machine learning models will make coming Analysis more noteworthy.

How To Set Up GA4?

Setting Up Google Analytics 4 is very convenient. All the analytics properties you are familiar with will be unaffected, and the GA4 will continue collecting data about your user and events.

Steps-By-Step Configuring GA4

  1. Login to your Google Analytics panel.
  2. Click Admin.
  3. Gear icon, bottom left.
  4. Confirm the desired account.
  5. Confirm desired property.
  6. Click GA4 Setup Assistant
  7. You will find yourself in the setup Wizard; Click Get Started
  8. Enable the data collection option
  9. Click Create property

So How Will Switch To GA4 Help With Reporting?

With the increase in user privacy, tracking users and their activities is becoming difficult as they keep traveling across multiple platforms on various devices.

What Are The Types Of Analysis Google Analytics Provides?


Exploration in GA provides more command over the data than Universal Analytics.

Funnel Analysis

This Analysis shows a step-by-step analysis of every event and displays how well a shopper succeeds or fails at every step.

Path Analysis

This is an upgraded version of behavior flow reports in universal analytics.

Segment Overlap

Marketers can build segments containing multiple conditions, which they can put later in a condition gap. Segments are a specific group of your site’s users., and segment overlap is used in both GA4 and universal Analysis.

Cohort Analysis

This Analysis shows a group of users with a common trait, such as the same event or conversion.

User Lifetime

The user lifetime report creates reports that visualize which source pushes users with the highest revenue.


The introduction of Google Analytics will open several doors for marketers who want to make their UA more customer-friendly as analytic tools are one of the most effective tools in marketing because it helps them analyze the website traffic and the latest google trends. Upgrade from universal analytics to Google Analytics makes it more flexible and supports the marketer in predicting user behavior while upholding user privacy.



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