What Is Geo-Fencing And Why Should You Consider It In Your Media Planning?

  1. Reaching out to clients- Geo-Fencing allows you to reach out to consumers appropriately and in the right place. The technology’s distinguishing feature is interacting with clients as soon as they reach the geofenced zone. This implies you may send out promos to your clients at the exact time they are available to visit your shop.
  2. Increase local sales- You may construct more successful local marketing campaigns using Geo-Fencing. Local marketing can assist you in increasing conversions and expanding your business by bringing in more and more prospects.
  3. Boost Engagement- Increases consumer engagement by sending customized alerts using Geo-Fencing. When you provide personalized offers at the ideal moment, you boost the chances of your audience engaging with your brand and visiting your business. If your geo-push alerts make sense to your customers, the chances of them engaging with your venture increase.
  4. Customize the client experience — You may deliver offers suited to your consumers’ preferences and interests. This implies that they will be interested in yours even if they are bombarded with meaningless marketing messages. Any personalized marketing campaign is more likely to succeed, and Geo-Fencing may help you get there.
  5. Increase brand awareness– Geo-Fencing marketing allows you to communicate with your clients directly, and this communication would unavoidably bear your brand’s imprint. Your brand recognition soars as more customers interact with your communications.
  6. Outperform your competitors- What if your opponent is just next door? Would you let them steal your customers or take action? Create a geofence around your competitor’s business and offer a tempting discount to everyone who enters. Customers would be rushing to your shop/store in no time!
  1. Restrict your geographic area.

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