IOS Update Is Impacting Advertising

Privacy measures introduced by Apple have significantly affected Facebook Advertising. Users are automatically opted in for tracking without any option to opt-out. Here’s our take on how the Facebook iOS 14 Update is impacting the marketers.

What Does the iOS 14 Update Mean for Facebook Advertisers?

Why the iOS 14 Update does Matter to Marketers?

How the Update Will Affect Facebook Marketers

Here’s an example of what this update could mean.

Conclusion

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