How To Boost SEO Performance With Artificial Intelligence
Artificial intelligence has entered almost every sector, and the digital marketing industry is no different. AI’s multi-functionality, speed, and user-friendly nature enable brands to adopt it in their day-to-day tasks, including content marketing and SEO.
Lately, we have also been seeing AI-generated search results in the SERP, in addition to the links from different websites. Certainly, this shows how crucial it has become, and not leveraging its benefits will only push us back further. In this article, we are going to talk about why AI integration is important and how artificial intelligence can be used to boost SEO performance.
What is AI?
Artificial intelligence is the use of technologies that enable machines to mimic human thinking and show human-like behaviors like reasoning, learning, and creativity.
Why integrate AI with SEO?
The straightforward answer to why you should integrate AI with SEO is that it significantly reduces your workload and acts as a reliable assistant when you need it most. Understanding how to effectively use AI is crucial in maximizing its benefits, but it’s also important to avoid complete reliance on AI to prevent potential errors.
How to use AI to boost SEO?
Content Creation
The most common use of AI that almost everyone is following is for creating content. The content creation can be in any form, from writing articles to creating idea boards for any marketing campaign. While there is nothing wrong with using AI for writing a full-fledged blog, it’s not recommended as AI-driven content can be factually incorrect, can have plagiarised content, and lacks the conversational tone we use in daily life.
If you want to learn more about popular AI chatbots like ChatGPT, you can check our blog, A Comparative Analysis of ChatGPT and BARD: Features, Capabilities, and Limitations.
It is best to use AI to create an outline for a subject you want to write about or use it to get new ideas. Moreover, you can also use AI to learn what’s trending and find relevant keywords.
Data Analysis
AI can skim your website and thoroughly analyze it within a few minutes. From analyzing the quality and performance of your targeted keywords to giving a comprehensive site performance report, AI enriches you with insightful data so that you can make informed decisions.
Auditing Content
Content is a very crucial part of your brand that directly contributes to the ranking of your website. Regular auditing of websites using AI helps you identify the gaps and suggests areas that need updation or removal. Content auditing ensures that the content is relevant and engaging to the desired audience and continues bringing traction.
Schema Markup Generation
Schema Markup is structured data that helps the search engine understand the content of a website. AI helps in the creation of necessary code automatically for the better representation of your website. Using AI to create schema markup enables brands to include necessary details for their websites so that search engine crawlers can understand them and rank them better.
Conclusion
No matter what SEO AI tools you are using, integrating AI into your SEO functionality is the best you can do to stay in the competition. Make sure you don’t get over-relied on AI and use it to boost your performance by having the right balance of AI technology and human creativity. If you are looking to increase your website performance with the right SEO strategy and are struggling to find one, you have landed at the right spot. SEO experts at Adapts Media help businesses like yours boost their visibility and expand their reach organically. Book a consultation today!
