How To Analyze Your Bounce Rate And Fix It For SEO Success?

What Is The Cause Of This Problem?

  • Slow loading page
  • Misleading Meta information
  • Un-optimized and irrelevant content
  • Bad UX experience
  • Non-dynamic website

How To Check And Calculate The Bounce Rate Of Your Website?

  1. Sign in to the Google Analytics page from your website.
  2. From there, select the Audience Overview tab. Here, you can choose if you want to know the overall bounce rate of your website or target single pages.
  3. If you want to see the overall report, click on the bounce rate metric, and a graph will show the rate for s particular period. The time frame can be changed according to your need. On the other hand, if it’s a single page you want to assess, you need to click on the ‘Behaviour’ and then select ‘All pages,’ and all the web pages will be shown.

What Is A Good Bounce Rate?

  • 25% and lower means your website needs repair as something might be broken.
  • 26%-40% means your website is in excellent condition.
  • 41%-55% means your website is in average condition.
  • 56–70% is not so great, but it is a good rate for some websites with affiliate pages.
  • More than 70% means your website requires repair and maintenance.

How To Achieve A Good Bounce Rate?

  • Improving the readability of the content is the first step you should take to lower the bounce rate. Even if your writing is the best, lacking a proper format will make it difficult for the readers to stay engaged. So, focus on ensuring the written content has proper formatting.
  • As mentioned above, pop-ups are a debatable topic among the users and the marketing team. While publishing more ads can be the marketing team’s goal, overdoing it will rather be a problem for your website as it would disrupt your audience’s attention.
  • Call-to-actions are important. A catchy call to action can do wonders for your website. It increases your audience’s dwell time and influences them to engage with you in many ways.
  • Knowing which keywords to use and which to discard is a delicate art. When used correctly, keywords can bring traffic to your website and increase engagement. So, always look for keywords that match the content of your website and have high-performance rates.

Parting Words

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Adapts Media

At Adapts Media, we believe in one goal above all others, 100% client satisfaction & trust on us. We're dedicated to provide you best Digital Marketing services