Advertisers Can Score Big During This Year’s FIFA World Cup

Adapts Media
4 min readOct 19, 2022


The FIFA World Cup attracts many’s interests, especially in the Middle East and North Africa region. Set about in November 2022, the FIFA World Cup Qatar 2022 begins, and this sports extravaganza will take place for the first time in the Middle East, making the excitement level reach a fever gradient.

Considering the recent analytics data from Google and YouTube indicate that regional soccer fanatics are already enthused, with 2022 World Cup-related digs and searches since the beginning of this year.

As the FIFA World Cup 2022 is about to kick off, the Views from soccer devotees continue to rise on YouTube, with search interest for this year’s tournament already exceeding 2018 by 80%. This means more searches meaning a static increase in the watch time and the views. Watch time for the 2022 tournament might increase by more than 30 percent, reaching around 300 million people.

This immense and unpredicted number of views has become a viable option for digital marketers to market their products to spike the brand’s digital presence. If you are among those who are looking to sky-rocket their sales, here are a few directions to follow:

Live Streaming

After years of being unable to attend live sporting events, especially soccer, due to the pandemic, there is a strong urge to return to them, cheering for your home team and supporting them. Chronological evidence indicates growth in internet interest relative to offline interest, which may also be valid in the case of Qatar’s FIFA world cup 2022.

For instance, the internet insights of the 2018 FIFA World Cup were far superior to its physical offering. While three million people attended matches in person, there were three billion Google searches and five billion World Cup-related YouTube views.

So, how can you reach out to your audience while they’re searching for the FIFA world cup 2022?

Advertisers can score big during this year’s FIFA World Cup

If you are among those who always keep an eye on Youtube and Google’s top trends and Searches, you might already know that the hype for FIFA world cup 2022 is on the boom.

Using Broad Match Keywords can be the way to run a successful campaign and reach where your potential shoppers are. This sort of keyword set includes high-performing and developing questions in addition to your precise keywords, enabling your ad to show on searches linked to your term’s meaning.

When used with Smart Bidding, these keywords increase your reach and performance. This also includes determining the ideal headline and description combinations, guaranteeing that your business displays the suitable ad to the appropriate individual.

Watch Time

If history is any indicator, the FIFA world cup 2022 that will take place this year in Qatar will undoubtedly create crucial digital information and content for the audience wants to see and will search for. During the 2018 FIFA World Cup’s month-long duration, 64 live matches produced around 110 hours of match footage, comparable to almost five days of watching. On the other side, this match content generated 230 million hours of watch time on YouTube, equivalent to 26,000 years of viewing time.

People living in the Middle East and North Africa were responsible for 7% of this watch time, particularly those living in Saudi Arabia and Egypt, which both ranked in the top ten worldwide for football viewing, with the most significant watch time between 2018 and 2022.

And data from the 2021 FIFA Arab Cup, viewed online 29 million times, reveals that while a match lasts offline for an hour and a half, it lives on YouTube for more than 15 hours on the same day. This is because fans watch and rewatch matches and moments before and after the game. Moreover, a match lives on YouTube for more than 15 hours on the same day.

So, how to connect with the fans early?

Youtube stats, especially in UAE, Egypt, and Saudi Arabia, have shown football promoters show up four weeks before the match to watch soccer-related videos.

With YouTube’s Masthead — a premium position that boosts exposure and reaches — you can “own” fan-favorite moments with the aid of Google’s extensive signals that can provide precise insight into where and when they are.

Video reach campaigns, on the other hand, let you decide how to reach your target audience, while Trueview for Action formats is great for generating leads and conversions.

Content Variety

More than 78% of the viewers from the Middle East and North Africa region on Youtube enjoy sports content that is hard to find elsewhere. Football or tournament videos are like drugs to their audience as their coverage and broadcast are precisely controlled.

Bottom Line

FIFA world cup 2022 is one of the most significant opportunities to reach out and present your brand to millions of active audiences. Digital marketers should primarily design a FIFA world cup 2022 marketing strategy to demonstrate their fans stylishly. Adapts Media is one of the best digital marketing agencies in Dubai, helping brands cast their Digital marketing strategy to lead well-structured and planned media plans.

Source — Advertisers Can Score Big During This Year’s FIFA World Cup



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